COMMUNICATIVE AND PRAGMATIC FEATURES OF A SPEECH GENRE IN BUSINESS MASS MEDIA DISCOURSE: A CASE STUDY OF ENTREPRENEURIAL PITCHES FROM ENGLISH MEDIA

The paper considers the phenomenon of entrepreneurial pitch as a speech genre mass media subtype business discourse. communicative and pragmatic specificity was explored using sample 30 pitches from television reality shows "Dragons' Den" (Great Britain) "Sharks Tank" (USA, Australia). methodology is based on studying semantics, pragmatics style characteristics pitches, well methods cognitive analysis linguistic interpretation. findings show that pitch, discourse perspective, distinguished by such features semantic richness, focus high degree persuasive impact audience during short time session. To achieve effect, all communication strategies tactics employed speaker must be purposefully planned implemented in accordance with settings target audience. results obtained can applied process teaching English, research.